Thursday, April 9, 2026

Councils urged to improve relations with agents and landlords to boost housing stock

The property market has long been a topic of debate, with discussions revolving around the best ways to improve supply and meet the ever-growing demand. One of the most controversial methods proposed has been licensing, with some advocates arguing that it is the key to addressing the housing shortage. However, Propertymark CEO, James Brokenshire, has a different perspective, stating that licensing is not the best solution for this issue.

In a recent interview, Brokenshire highlighted the limitations of licensing in tackling the property supply problem. He pointed out that while licensing may seem like a quick fix, it does not address the root causes of the issue. Instead, he proposed a more holistic approach that takes into account the bigger picture.

One of the main criticisms of licensing is that it only targets a small percentage of the market, mainly landlords. Brokenshire argued that this is not a sustainable solution as it misses out on a significant portion of the housing market. He noted that the focus should be on improving the supply of housing, not just regulating a few individuals.

Moreover, licensing can also be a burdensome and costly process for landlords, especially smaller and amateur ones. This could discourage potential landlords from entering the market and providing much-needed housing. Brokenshire emphasized that instead of adding more costs and hurdles for landlords, the government should look at ways to incentivize them to invest in the market. This would ultimately lead to an increase in the supply of housing, without the added costs and complexities of licensing.

Another issue with licensing is that it fails to consider the unique needs and challenges of different regions. The housing market varies greatly across the country, with some areas experiencing a surplus while others are facing a severe shortage. Implementing a one-size-fits-all licensing system would not effectively address these regional disparities. Brokenshire suggested that a tailored approach, which takes into account the specific needs of each region, would be more effective in improving the supply of housing.

Furthermore, licensing does not necessarily guarantee quality. While it aims to regulate landlords and ensure that they meet certain standards, it does not address the issue of poor property management. Brokenshire noted that a better approach would be to focus on providing training and support for landlords to improve their skills and knowledge. This would lead to better management practices and, ultimately, better quality housing for tenants.

In addition to these limitations, there is also the issue of enforcement. With limited resources and manpower, it can be challenging for local authorities to effectively enforce licensing regulations. This could lead to non-compliant landlords slipping through the cracks, defeating the purpose of licensing in the first place. Brokenshire emphasized that the government should instead focus on streamlining and improving the existing enforcement processes to ensure that all landlords are held accountable.

While licensing may seem like a logical solution to the housing supply problem, it is evident that it is not the best approach. Brokenshire stressed that a more comprehensive and targeted strategy is needed to tackle this issue effectively. This would include a mix of measures such as streamlining planning processes, releasing more land for development, and providing support for landlords.

Moreover, Brokenshire added that there should also be a focus on alternative forms of housing, such as build-to-rent and co-living spaces. These provide affordable and flexible housing options for tenants while also creating new opportunities for landlords. By diversifying the housing market, we can reduce the strain on traditional housing options and improve supply.

In conclusion, while licensing may seem like a quick and easy solution, it is not the best method when looking to improve property supply. As Propertymark CEO James Brokenshire argues, a more holistic and targeted approach is needed to address the root causes of this issue. By incentivizing landlords and diversifying the housing market, we can create a sustainable solution that benefits both tenants and landlords alike. Let us work together to find innovative and effective ways to address the housing supply problem and ensure that everyone has access to safe and affordable housing.

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