Monday, February 16, 2026

Rightmove upgrades AI tools to improve conversational property search

Rightmove, the UK’s largest online real estate portal, has recently announced a major expansion of its AI options on its platform. This move is set to revolutionize the way people search for and find their dream homes, making it quicker, easier and more convenient than ever before.

With over 90% of property searches now starting online, it’s clear that the digital landscape is rapidly changing the way people buy and sell homes. Rightmove has been at the forefront of this transformation, constantly innovating and adapting to meet the needs of its users. And now, with the latest expansion of its AI options, Rightmove is set to take the real estate industry to the next level.

So, what exactly does this latest move by Rightmove entail? Well, the platform has introduced a new feature called ‘Matchmaker’, which uses AI technology to match potential buyers with their perfect properties. This means that users will no longer have to spend hours scrolling through countless listings, hoping to stumble upon their dream home. Instead, ‘Matchmaker’ will use an advanced algorithm to analyze a user’s preferences and behavior on the platform, and then suggest the most relevant and suitable properties based on this data.

But that’s not all. Rightmove has also revamped its ‘My Home’ feature, which allows users to save and track their favorite properties. With the new AI integration, ‘My Home’ will now also suggest similar properties that may be of interest to the user, based on their saved preferences. This not only saves users time and effort, but also ensures they don’t miss out on any potential homes that meet their criteria.

But the benefits of this latest AI expansion don’t just stop at property suggestions. Rightmove has also implemented AI technology to improve the accuracy and relevance of their property valuations. This means that users can now get a more precise estimate of their property’s value, which is crucial information for both buyers and sellers.

Moreover, Rightmove’s AI options also include a ‘Smart Viewing’ feature, which allows users to virtually view a property before arranging an in-person viewing. This not only saves time and effort, but also caters to the current situation where social distancing measures are still in place. With ‘Smart Viewing’, users can get a realistic feel of the property and its layout, without having to physically visit it.

But perhaps the most exciting part of this latest move by Rightmove is the potential it holds for the future. With the integration of AI technology, the platform will continue to learn and improve its suggestions, making the property search experience even more personalized and efficient. This will not only benefit users, but also estate agents and developers who will have access to valuable insights on user preferences and behavior.

Rightmove’s CEO, Peter Brooks-Johnson, said, “We are constantly looking for ways to make the property search process easier and more convenient for our users. The latest expansion of our AI options is a testament to our commitment to innovation and our dedication to providing the best possible service to our users.”

And it’s not just the users who are excited about this latest move. Industry experts have also praised Rightmove for its efforts in embracing AI technology. Mark Hayward, CEO of NAEA Propertymark, said, “The use of AI technology on Rightmove’s platform is a great step forward for the real estate industry. It will not only enhance the user experience, but also improve the efficiency and accuracy of property valuations.”

In conclusion, Rightmove’s latest move to expand its AI options is a game-changer for the real estate industry. With its innovative features and advanced technology, the platform is set to make the property search process easier, faster and more personalized for its users. And with the potential for further developments in the future, it’s safe to say that Rightmove is leading the way towards a more efficient and convenient way of buying and selling homes.

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