Thursday, April 9, 2026

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Former Feefo CEO takes the helm

Feefo, the leading customer review platform, has announced its new CEO – Matt West. West, who has been with the company since 2015, takes over the helm from former CEO Andrew Mabbutt, who has stepped down after 10 years of service.

This news comes as no surprise to those familiar with Feefo and its success under West’s leadership. As the former COO and Deputy CEO, West has played a pivotal role in the company’s growth and success. His extensive knowledge of the business and industry, coupled with his strong leadership skills, make him the perfect candidate to lead Feefo into its next phase of growth.

West joined Feefo in 2015 as the Head of Sales and quickly rose through the ranks, becoming COO in 2017 and Deputy CEO in 2019. During his time with the company, he has been instrumental in driving its expansion into new markets and spearheading the development of innovative products and services.

Under West’s leadership, Feefo has experienced significant growth, with the company’s revenue increasing by 50% year on year. This growth can be attributed to West’s strategic vision and his ability to identify and capitalize on new opportunities in the ever-evolving world of customer reviews and feedback.

In a statement, West expressed his excitement about taking on the role of CEO and his plans for the future of Feefo. He said, “I am honored to have been chosen as the new CEO of Feefo. I have been lucky enough to witness firsthand the incredible growth and success of this company, and I am committed to continuing this trajectory. Feefo has always been at the forefront of the customer review industry, and I am excited to lead the team as we continue to innovate and provide our clients with the best possible solutions.”

West’s appointment has been met with widespread support and enthusiasm from Feefo’s employees, clients, and partners. Andrew Mabbutt, the former CEO, expressed his confidence in West’s abilities, saying, “I have no doubt that Matt will continue to drive Feefo’s success and growth. He has been an integral part of the company’s journey, and I am excited to see where he takes it in the future.”

Feefo’s clients and partners have also expressed their excitement about West’s appointment, citing his strong leadership skills and deep understanding of the industry as key factors in their confidence in his ability to lead the company.

With West at the helm, Feefo is poised for even greater success in the coming years. His passion for the business, combined with his strategic vision and leadership, will undoubtedly drive the company to new heights.

In conclusion, Feefo’s new CEO, Matt West, is a perfect fit for the company. With his extensive knowledge, experience, and passion for the business, he is well-equipped to lead Feefo into its next phase of growth and success. We wish him all the best in his new role and look forward to seeing the company continue to thrive under his leadership.

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