OnTheMarket, the UK’s leading property portal, has recently announced that it is experiencing significant growth and is becoming a more credible alternative to the main two portals in the market. This news comes as a breath of fresh air for both property buyers and sellers, as it means more options and competition in the industry.
Since its launch in 2015, OnTheMarket has been on a mission to challenge the dominance of the two main property portals, Rightmove and Zoopla. And it seems that their efforts are paying off. The portal has reported a 28% increase in traffic in the first half of 2021 compared to the same period last year, with over 30 million visits to the website. This is a clear indication that OnTheMarket is gaining popularity and becoming a go-to destination for property hunters.
But it’s not just about the numbers. OnTheMarket has also been working hard to improve its platform and provide a better user experience. One of the key changes they have made is the introduction of a new search function that allows users to filter properties by specific features such as parking, garden, and even proximity to schools. This has made it easier for buyers to find their dream home and for sellers to showcase their property’s unique selling points.
Another factor contributing to OnTheMarket’s growth and credibility is its commitment to protecting the interests of both buyers and sellers. Unlike its competitors, OnTheMarket is an agent-owned portal, meaning that it is owned and controlled by estate and letting agents. This gives the portal a unique perspective and understanding of the property market, as well as a vested interest in maintaining high standards of service and professionalism. This, in turn, gives users the assurance that they are dealing with reliable and trustworthy agents.
OnTheMarket has also been actively working on expanding its reach and presence in the market. The portal has recently signed up several new agents, including some of the UK’s largest and most respected estate and letting agents. This has not only increased the number of properties listed on the portal but has also brought in a wider range of properties from different parts of the country. This is great news for property buyers who are looking to explore different areas and for sellers who want their property to reach a larger audience.
But perhaps what sets OnTheMarket apart from its competitors is its fair pricing model. Unlike Rightmove and Zoopla, OnTheMarket charges agents a fixed fee rather than a per-property basis. This means that agents are not incentivized to inflate property prices, and buyers can be confident that they are getting the best deal possible. This transparent and fair approach has earned OnTheMarket the trust and loyalty of both agents and users, further cementing its credibility in the market.
In addition to its growth and credibility, OnTheMarket is also making strides in innovation and technology. The portal has recently launched a new feature called ‘Market Appraisal Guide’, which provides users with an estimated value of their property based on the latest market data. This is a valuable tool for sellers who want to get an idea of how much their property is worth before putting it on the market. OnTheMarket is also constantly looking for ways to improve its platform and enhance the user experience, which shows its commitment to staying ahead of the game.
In conclusion, it is clear that OnTheMarket is on the rise and is emerging as a credible alternative to the main two property portals in the UK. Its impressive growth, commitment to user experience and fair pricing, and focus on innovation and technology are all contributing to its success. With more and more agents and properties joining the platform, it is only a matter of time before OnTheMarket becomes a household name in the property market. So whether you are looking to buy or sell a property, make sure to check out OnTheMarket for a refreshing and reliable experience.
