Thursday, April 9, 2026

OPINION: 2026 predictions you can rely on

As we enter a new year, the UK property sector is facing a number of challenges and opportunities. With Brexit looming and a changing economic landscape, it is important to take a closer look at what lies ahead for the industry. Russell Quirk, the founder and CEO of Emoov, one of the UK’s leading online estate agents, shares his insights and predictions for the year ahead.

First and foremost, Quirk believes that the UK property market will remain resilient despite the uncertainty surrounding Brexit. He acknowledges that there may be some short-term fluctuations, but ultimately, the demand for property in the UK will continue to be strong. This is due to a number of factors, including a growing population, low interest rates, and a shortage of housing supply.

Quirk also predicts that there will be a shift towards online estate agents in the coming year. With the rise of technology and the increasing use of smartphones, more and more people are turning to online platforms for their property needs. This trend is expected to continue as consumers become more comfortable with the idea of buying and selling property online. As a pioneer in the online estate agency sector, Quirk is confident that Emoov will continue to lead the way in providing a convenient and cost-effective alternative to traditional high street agents.

Another trend that Quirk foresees is the rise of the “micro-market”. This refers to smaller, more localized property markets within larger cities. With the increasing popularity of city living, Quirk believes that these micro-markets will become more prominent as people seek out unique and affordable properties in desirable locations. This presents an opportunity for property developers to tap into these niche markets and cater to the specific needs and preferences of buyers.

In terms of the rental market, Quirk predicts that there will be a continued demand for rental properties, particularly in urban areas. This is due to the high cost of buying a property and the flexibility that renting offers. However, he also believes that there will be a shift towards longer-term tenancies, as tenants seek more stability and landlords look for reliable and responsible tenants.

One of the biggest challenges facing the UK property sector in the coming year is the government’s proposed ban on letting fees. Quirk acknowledges that this will have an impact on the industry, but he also sees it as an opportunity for agents to adapt and find new ways to generate revenue. He believes that this will lead to a more transparent and competitive market, ultimately benefiting both landlords and tenants.

Another challenge that Quirk identifies is the need for more affordable housing. With the rising cost of living and stagnant wages, many people are struggling to get onto the property ladder. Quirk believes that the government needs to take a more proactive approach in addressing this issue, whether it be through building more affordable homes or providing incentives for developers to do so.

Despite these challenges, Quirk remains optimistic about the future of the UK property sector. He believes that the industry has shown resilience in the face of economic and political uncertainties in the past, and will continue to do so in the year ahead. He also emphasizes the importance of embracing change and adapting to new technologies and trends in order to stay ahead in a competitive market.

In conclusion, Russell Quirk’s outlook for the UK property sector in the coming year is positive and full of potential. With the rise of online estate agents, the emergence of micro-markets, and the demand for affordable housing, there are plenty of opportunities for growth and innovation. As we navigate through the challenges and uncertainties, it is important to remember that the UK property market has always been a strong and resilient industry, and with the right mindset and strategies, it will continue to thrive in the year ahead.

popular today

Related articles