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Rightmove’s fees account for up to 13.5% of an estate agency’s sales commission – analysis

Rightmove Fees Keep Rising: How to Make the Most of Your Investment

As the real estate market continues to thrive, so do the fees associated with buying and selling properties. In recent years, the UK’s largest property portal, Rightmove, has been steadily increasing its fees for listing properties on its website. This has caused some concern among both homeowners and estate agents, who rely on Rightmove to reach potential buyers. However, there are ways to make the most of this investment and ensure that your property stands out among the competition.

First and foremost, it is important to understand why Rightmove fees keep rising. The simple answer is demand. With over 140 million visits per month, Rightmove is the go-to website for anyone looking to buy or rent a property in the UK. This high demand has allowed Rightmove to increase their fees without losing customers. In fact, the company’s revenue has increased by 10% in the past year, highlighting the success of their business model.

So, what does this mean for homeowners and estate agents? It means that in order to stay competitive and attract potential buyers, investing in Rightmove is necessary. This may seem daunting, especially for those who are already struggling with the high costs of buying or selling a property. However, there are ways to make the most of this investment and ensure that your property is seen by the right audience.

One way to make the most of your Rightmove investment is by utilizing their premium listings feature. This allows your property to appear at the top of search results, making it more visible to potential buyers. While this may come at an additional cost, the increased visibility can lead to a quicker sale or rental, ultimately saving you money in the long run.

Another important factor to consider is the quality of your property’s listing on Rightmove. With so many properties listed on the website, it is crucial to make your listing stand out from the rest. This can be achieved by including high-quality photos and detailed descriptions of your property. It may also be beneficial to utilize professional services, such as virtual tours or floor plans, to give potential buyers a better understanding of your property.

In addition to investing in Rightmove, it is also important to consider other online platforms. While Rightmove may be the largest property portal in the UK, there are other websites, such as Zoopla and OnTheMarket, that also attract a significant amount of traffic. By diversifying your online presence, you can reach a wider audience and increase your chances of finding the right buyer or tenant.

Another way to make the most of your Rightmove investment is by utilizing their analytics tools. These tools provide valuable insights into how your listing is performing, such as the number of views and inquiries. This information can help you make adjustments to your listing and improve its effectiveness in attracting potential buyers.

Finally, it is important to remember that Rightmove fees are not the only cost associated with selling or letting a property. There are also legal fees, survey costs, and other expenses that should be considered. By understanding all the costs involved, you can make informed decisions about how to allocate your budget and make the most of your investment.

In conclusion, while Rightmove fees may keep rising, it is important to remember that this is a result of the company’s success and high demand for their services. By investing in Rightmove and utilizing their features and tools, you can make your property stand out and attract potential buyers. Additionally, diversifying your online presence and understanding all the costs involved can help you make the most of your investment and ultimately achieve a successful sale or rental. So, don’t let the rising fees discourage you – with the right approach, you can make your property shine on Rightmove and achieve your real estate goals.

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