Monday, February 16, 2026

Sculpting style: Art, soul behind Tuğba Atasoy’s collections

As a fashion designer, it is my job to constantly keep an eye on the latest trends and styles. In a fast-paced industry like fashion, it is crucial to stay informed and inspired by the work of fellow designers. And one designer that has always captivated me with her exceptional work is Tuğba Atasoy.

I had the pleasure of interviewing her two years ago for this column, and I must say, it was an enlightening experience. Tuğba Atasoy has been in the fashion industry for over a decade and has established herself as one of the most talented and innovative designers in Turkey. Her label, Tuğba Atasoy Couture, is known for its exquisite designs, attention to detail, and exceptional craftsmanship.

During our interview, Tuğba Atasoy shared her journey to becoming a successful fashion designer. She spoke about her childhood dreams of becoming a fashion designer and how she pursued her passion despite the challenges. Tuğba Atasoy’s determination and hard work were evident as she talked about the struggles and sacrifices she had to make to establish her brand.

But it was not just her personal journey that fascinated me; it was her unique perspective on fashion that truly stood out. Tuğba Atasoy believes that fashion is not just about following the latest trends or creating stunning designs; it is about making a statement, telling a story, and evoking emotions. This philosophy is evident in her every collection, where she seamlessly blends traditional and modern elements to create masterpieces that speak to the heart.

What sets Tuğba Atasoy apart from other designers is her unwavering commitment to staying true to her aesthetic and vision. In an industry where trends come and go, she has managed to maintain her signature style, which is a perfect blend of elegance, femininity, and sophistication. Her designs are timeless, and that is what makes them truly special.

But it is not just her designs that make Tuğba Atasoy a force to be reckoned with in the fashion world. Her dedication to supporting ethical and sustainable fashion practices is commendable. She firmly believes that fashion should not come at the expense of the environment or the well-being of the people involved in the production process. Tuğba Atasoy and her team make conscious efforts to ensure that their collections are ethically sourced and produced, making her brand a true representation of responsible fashion.

In addition to her remarkable work as a designer, Tuğba Atasoy has also become a role model for many aspiring fashion designers in Turkey. She not only creates beautiful designs but also uses her platform to empower and mentor young designers. Her fashion shows and workshops have become a source of inspiration and learning for many, which is a testament to her influence and impact in the industry.

As a fashion designer, I am constantly inspired by the work of Tuğba Atasoy. Her passion, creativity, and unwavering dedication to her craft are truly admirable. I have had the pleasure of closely following her journey, and I must say, she continues to amaze me with every collection she presents.

And it seems like she is just getting started. In our previous interview, Tuğba Atasoy hinted at her plans of expanding her brand globally, and I am eagerly waiting to see her achieve this milestone. With her talent and determination, I have no doubt that she will be a shining star in the international fashion scene.

In conclusion, Tuğba Atasoy is a name that every fashion enthusiast should know. She is a true representation of what it means to be a successful fashion designer – someone who not only creates stunning designs but also uses her platform to bring positive change and inspire others. I am grateful to have had the opportunity to speak with her and share her story with my readers. Tuğba Atasoy is a true inspiration, and I cannot wait to see what she has in store for us in the future.

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