Allison Transmission, the world’s leading manufacturer of fully automatic transmissions for commercial vehicles, has announced the appointment of Atak Alas as the new Sales Director for East Asia. The company made the announcement on Monday, stating that Alas, who previously served as the Area Director for Türkiye and the Middle East, will now take on the responsibility of driving business growth and expanding market reach in the East Asian region.
Alas brings with him more than 20 years of experience in the automotive industry, with a strong track record of success in sales and business development. He joined Allison Transmission in 2017 as the Area Director for Türkiye and the Middle East, where he played a key role in establishing the company’s presence and strengthening its position in the region.
Under Alas’ leadership, Allison Transmission experienced significant growth in the Türkiye and Middle East markets, with a notable increase in sales and market share. His strategic vision and customer-centric approach have been instrumental in driving customer satisfaction and building strong partnerships with key stakeholders in the region.
Now, as the Sales Director for East Asia, Alas is set to take on a new challenge and bring his expertise and experience to a new market. With his deep understanding of the automotive industry and his proven ability to drive business growth, Alas is well-positioned to lead Allison Transmission’s expansion in East Asia.
In his new role, Alas will be responsible for developing and implementing sales strategies that align with the company’s overall goals and objectives. He will also work closely with the regional teams to identify new market opportunities and strengthen customer relationships.
Commenting on his appointment, Alas said, “I am honored to take on this new role and lead Allison Transmission’s sales efforts in East Asia. It is an exciting opportunity to bring our industry-leading products and solutions to a new market and continue to drive growth for the company. I am looking forward to working closely with our team and partners in the region to achieve our goals and deliver exceptional value to our customers.”
This appointment comes at a time when Allison Transmission is experiencing steady growth and expanding its global reach. The company is committed to providing innovative and reliable solutions to its customers, and Alas’ appointment reflects its dedication to delivering on this promise.
John Coll, Allison Transmission’s Senior Vice President of Global Marketing, Sales and Service, expressed his confidence in Alas, stating, “Atak has been a valuable member of our team, and we are excited to have him take on this new role. His proven leadership and extensive experience make him the perfect fit to lead our sales efforts in East Asia. We are confident that he will drive business growth and further strengthen our position in the region.”
With his appointment as the Sales Director for East Asia, Alas has once again proven himself as a dynamic and capable leader in the automotive industry. Allison Transmission is confident that under his guidance, the company will continue to expand its presence and deliver exceptional value to customers in East Asia.
